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What’s your price point ?

December 24, 2008
tags: ,

Pancakes, eggs, bacon and coffee

Darryl and I went to our local luncheonette today for a late morning breakfast.  Our tab came to $17.50 without tip. You would think we had a monster size breakfast for that sum, but alas, all we had was 1 short stack of pancakes with 2 eggs; 1 order eggs with sausages, 1 cup of coffee and 1 cup of tea.  I remember when we started dating 20 years ago and we stopped at a dinner at 3:00 am after a night of clubbing. We would get the works, pancakes, sausage, eggs and coffee all for $8.50 + tip.

Today’s meal reflects a $105% increase from that meal in 1988.  Looking at the historical inflation rate, it averaged 3.09% annually during this time period.  So adjusted for inflation, the breakfast should cost $15.89 – but that is the breakfast with the works, not the smaller one we ordered today.  I’ll need to go check out the price for the “Big American breakfast”, but if I had to guess it would be over $20.

To find out the cost differential if I make breakfast at home, I visited the Peapod online grocery shopping website.

  • Tetley Tea Bags – 100 count
  • Chock Full O Nuts Coffee 100% Colombian For All Makers (Ground) – 11 oz can
  • Stop & Shop Milk Fat Free (Plastic Jug) – 1/2 gallon
  • Jones Dairy Farm Golden Brown Sausage Mild Patties – 6 ct Frozen
  • Bisquick Baking Pancake Mix – 40 oz box
  • Stop & Shop Eggs White Grade A Large – 1 dozen

Grand Total: $17.35

Just 15 cents less than our tab this morning.  Of course, with the quantity purchased at the store, I can make quite a few breakfasts, drastically reducing the cost per serving.

So getting to the question in the title of this posting, what is your price point?  It appears mine is $15 for breakfast out.  As it has now exceeded that point, I think we’ll be eating breakfast at home more often.

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