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This week’s fundraising tip: The Birds

April 20, 2009

Reports of large flocks of pink birds have been seen in northern NJ roosting in yards.  A flock of pink flamingos has recently taken over the yard of a local home owner.   The head flamingo carried a note with the group’s demands.  Donate $5 to the Avon Walk for Breast Cancer or the flock stays the summer.

This fundraising idea come from Janet. The basic idea involves deploying a flock of pink plastic flamingos in someone’s yard.  A note is left explaining that the person has been selected by someone to be ‘flocked’ for a good cause.  It then goes on to explain that they will have to pay $5 or $10 to have the flock relocated.  The current flocking victim then gets to pick the next victim.

Of course, you will always run into a few people who don’t see either the humor or the good cause behind the flocking.  Just remove the birds and have the previous recipient select a new victim and get things going all over again.

There is a small upfront investment in the flamingos, but you quickly recoup that cost with a couple of flockings.  The original Pink Flamingo can be found at GetFlocked.com.  Oriental Trading also carries the birds. Write up your fundraising manifesto and place in a large plastic Ziplock bag or laminate it and attached to the the flock’s leader.

Publicity tips:  Newspapers, radio and television stations are always looking for a humorous story, particularly one that’s for a good cause. Put together a press release stressing what the funds raised will be used for and include pictures of your entire flock at a prominent location.  Be sure to include full contact information and the usual who, what, when, where, why, and how in your press release. Distribute it to all the media contacts in your market and then make follow-up calls to encourage good exposure.

To attract even more attention, some consider dressing up some of their birds in funny outfits. For instance, a cancer fundraiser might use doctor’s scrubs and nurse’s outfits on each flamingo.

Sample note:

This flock of pink flamingos is flying across town supporting the Avon Walk for Breast Cancer.  For a $5 donation, their trainer will come and remove them from your yard.  For another $5 donation, the trainer will not only remove them, but will place them in someone else’s yard – you choose who.  For an additional donation of $5 you can purchase flock insurance to ensure that the flamingos will not return to your yard.

Please call the flamingo trainer: (Your name and number).

These flamingos were sent to you by (name of sender).

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