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Has “pink marketing” gone to far?

October 13, 2009

Pink KitchenReaders of this blog may already have read the post, Why is a Pink Ribbon the Symbol of Breast Cancer? There is another side to the story.  Pink has become ubiquitous, especially in October.  Companies have jumped on the band wagon to market products using pink – everything including Sharpie Markers, Igloo Coolers, KitchenAid Mixers, and Dark Chocolate Oreo’s for the cure.  I am not sure how these products and those like them are relevant to the fight against breast cancer, but those Oreo’s sure look yummy.

Time posted an article today which explains where the money goes when consumers purchase “Pink Products”.  I have to disagree with one part of the article and that building awareness is crucial in the fight against breast cancer, or any cancer for that matter.  Early detection has been shown to save lives.

It is hard to believe, but there are still places where cancer continues to carry a stigma and people are dying because of culture mores: http://online.wsj.com/article/SB122304682088802359.html.  So although I may not purchase any of the “Pinked” merchandise, I do have a pink ribbon magnet on the back of my car.

Seeing Red In Pink Products: One Woman’s Fight Against Breast Cancer Consumerism

Newsweek: Posted Tuesday, October 13, 2009 12:38 PM
by Joan Raymond

I just redeemed a coupon from P&G for a Swiffer. For my effort, two cents will be given to the National Breast Cancer Foundation. I would have to buy 500 Swiffer wet thingies to make a $10 donation. But I needed a Swiffer anyway. And two cents is better than nothing. So why not use the coupons that were inserted into my newspaper?

Because, says Barbara Brenner, the executive director of Breast Cancer Action, a nonprofit  watchdog group headquartered in San Francisco, buying pink products has little to do with helping cure and treat breast cancer. Says Brenner: “Everyone has been guilt-tripped into buying pink things. If shopping could cure breast cancer it would be cured by now.”

Well, I wasn’t particularly “guilted,” just out of some basic necessities. And hey, two cents is two cents.

But Brenner says consumers need to strip off their pink-tinted glasses.  Read entire article here: http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx

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